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Product details
When to Use DermaRenew
You’ve tried the baths, the diets, the creams but the scratching always comes back.
If your dog is dealing with more than just dry skin, look out for:
• Matted, dull or wiry coat
• Persistent “wet dog” or yeasty smell
• Bald patches or thinning fur
• Pigmented or flaky skin
• Redness or irritation after baths
• Scratching after walks or during pollen season
• Skin flare-ups that keep returning
These aren’t random but signs of one root issue: a damaged skin barrier and a disrupted microbiome.
When the barrier breaks, everyday triggers like pollen, grass, dust or even food particles become allergens. That’s what leads to constant itching, licking, hair loss, and secondary infections.
It’s not just frustrating & exhausting for both of you.
The Good News? You Can Stop the Cycle.
DermaRenew repairs the barrier, restores balance, and gives your dog real relief.
Just one application a week is all it takes. One 50 ml bottle lasts up to 6 months.
That’s just 13p a day for a calmer healthier dog.
Why Choose DermaRenew?
Backed by veterinary dermatology research, DermaRenew is a once-weekly, concentrated topical serum that:
- Seals and strengthens the skin barrier
- Supports the natural lipid layer (the “mortar” that keeps allergens out)
- Calms inflammation at the root
- Repels fleas & ticks naturally
- Supports fur regrowth and pigment balance
- Soothes yeasty, flaky skin and reduces odour
- Delivers calming aromatherapy to reduce stress from chronic itching
No steroids. No fillers. No daily guesswork.
Just targeted support where your dog actually needs it i.e. their skin.
What’s Inside DermaRenew & Why It Hits Different
Scientifically Formulated Barrier-Repair for Dogs
These aren’t just botanicals, they’re targeted, research-backed ingredients chosen to restore your dog’s skin barrier, lock in moisture, and protect against household allergens.
Shea Butter (Vitellaria paradoxa)
Rich in ceramides and fatty acids, Shea Butter replenishes the lipids dogs naturally lose, restoring the barrier that prevents transepidermal water loss and allergen penetration.
Jojoba (Simmondsia chinensis)
Closely mimicking the skin’s natural oils, Jojoba delivers zinc and vitamin E to reduce inflammation, accelerate healing, and calm sensitive skin.
Avocado (Persea gratissima)
Packed with omegas and vitamins A, D, and E, Avocado strengthens skin structure, stimulates fur regrowth, and improves coat shine, addressing both surface and structural skin health.
Lavender (Lavandula angustifolia)
Beyond a soothing scent, Lavender modulates inflammatory pathways and provides mild antimicrobial support, helping calm irritated skin safely.
MCT (Cocos nucifera)
Coconut targets yeast and balances the skin microbiome, reducing flaking and odor while supporting overall barrier function.
Carrot Seed (Daucus carota)
Rich in antioxidants, Carrot Seed promotes cellular repair, supports pigmentation balance, and accelerates skin rejuvenation.
Together, these ingredients:
- Restore the skin’s natural barrier
- Reduce inflammation and irritation
- Balance the skin microbiome
- Promote fur regrowth and coat health
- Support overall skin resilience
All in just one weekly application.This isn’t just clean. It’s science-backed. This isn’t just natural. It’s strategically formulated to work.
How to use
Spritz a few pumps into your hands or directly onto your dog’s skin and coat.
Massage gently all over from shoulders to tail to nourish the full barrier.
Focus extra attention on high-risk zones:
✔️ Base of the tail – where buildup and chewing often begin
✔️ Belly & armpits – thin-skinned areas most exposed to allergens and friction
Avoid sensitive spots like the face and groin.
This is a rich, concentrated serum, so use sparingly a little goes a long way.
Brush through after application to help it absorb deeply and evenly.
Use once a week for active skin issues, or once a month for maintenance.
You’ll see the difference and so will they.
This isn’t just a treatment. It’s their skin barrier reboot.

Why Allergies Show Up on Dogs’ Skin
Unlike humans, who often sneeze or have runny noses, dogs display allergic reactions primarily on their skin. That’s because their immune system responds differently, and skin is their first line of defense.
When a dog’s skin barrier is healthy, it keeps allergens like dust mites, pollen, and microbes out, preventing an immune overreaction. But when the barrier is compromised, these allergens can penetrate deeper into the skin, triggering the immune system.
Here’s what happens next: itchy skin: Allergens activate immune cells called mast cells, which release histamine. Histamine irritates nerve endings, causing dogs to scratch, lick, or chew the affected areas. Redness and inflammation: Blood vessels dilate and more immune cells arrive, leading to visible irritation. Hair loss and odor: Ongoing scratching and secondary infections occur because the weakened barrier can’t protect the skin.
In short, allergies in dogs only manifest when the skin barrier is impaired. Strengthening and protecting this barrier is the key to preventing allergic reactions and keeping dogs comfortable.
Get your dog their very own skin guardian today - DermaRenew Serum.

Your home is a dust-mite hotel & your dog's skin is paying the price.
House dust mites, common in carpets, bedding, and upholstery, release allergens that contact your dog’s skin.
These allergens can alter key barrier proteins, like claudin‑1, weakening the skin’s natural defenses. Dogs with compromised barriers lose moisture, making their skin dry, itchy, inflamed, and more vulnerable to allergen penetration.
While it’s impossible to eliminate dust mites from your home, you can protect and strengthen your dog’s skin barrier. Seal in moisture, block allergens, and restore comfort with DermaRenew — start today!
References: Banovic, F., Blubaugh, A. (2025). Epicutaneous house dust mite (HDM)‐induced skin lesions feature early activation of T helper 2 inflammatory and pruritogenic pathways in HDM-nonsensitised dogs. Veterinary Dermatology. Schamber, P., et al. (2014). Gene expression in the skin of dogs sensitized to the house dust mite Dermatophagoides farinae.

Why do the flare-ups return?
Steroids: Reduce inflammation broadly, calming flare-ups quickly. But long-term use can cause weight gain, diabetes, thinning skin, liver stress, and immune suppression. It is like turning down the city’s thermostat to freezing in a heatwave. Everything slows down, including repair and metabolism. It feels better fast, but the underlying wall (skin barrier) remains weak, and other systems suffer.
Immunosuppressants (Apoquel / Atopica): Calm flare-ups by specifically suppressing overactive immune responses, but leave your cat vulnerable to infections, heal slower, increased cancer risk, and organ strain. Think of it like cutting the city’s alarm wires - false alarms stop (flare-ups calm), but now the city can’t respond to real threats, and the structural problem (skin barrier) is still there.
Diets & Supplements: Hypoallergenic diets or Omega-3s reduce inflammation, improving scratching, coat, hair regrowth, and furballs temporarily. It is like painting over a cracked wall, the surface looks better and hair may grow back, but the cracks remain, so allergens and microbes can still get through. Relief is real but not permanent unless your pet's skin barrier is repaired.
Is Your Dog Dealing With More Than Just an Itchy Spot?
If your dog is experiencing two or more of these symptoms: Constant paw chewing, Gunky ears, Smelly eye boogies, Yeasty skin folds (face, body & tail), Hot spots, Raised skin patches
We Recommend The Complete Skincare Set for Full-Body Relief
DermaRenew Serum: repairs the skin barrier, calms inflammation, and resets the microbiome. Free Rinse-Off Shampoo: gentle, allergen-lifting formula for between-bath refreshes. Multipurpose Balm for ears, paws, eye boogies, hives and hotspots. Vet Pharmacist Support: personalised help when you need it. Save over £38 when you bundle. This isn’t about buying more. It’s about finally giving your dog what they actually need all in one go.
Shop the Complete Skincare Bundle Now. Once a week. Real change you can see, smell, and feel. 💛







The Complete Skin & Coat Bundle. Full System, Real Relief
For the Dog Who’s Tried Everything. This Is the Reset
Step 1: Wash Off the Allergens
Our gentle Rinse-Off Shampoo removes pollen, dust, and yeast without stripping the skin.
✨ Fast, easy rinse
✨ Leaves the barrier intact
✨ Use as needed between flare-ups
[Value: £18 - included FREE £0]
Step 2: Calm the Skin, Soothe the Trauma
Our Chamomile, Sage & Neem Balm targets itchy ears, paws, tear stains and bald spots. Once weekly.
✨Rich in ceramides + EFAs
✨Soothes and speeds healing
✨Smells amazing, calms nerves
[RRP: £50 - included in bundle for £40]
Step 3: Seal & Protect with DermaRenew
Our once-weekly serum repairs the skin barrier, restores the microbiome and helps regrow fur.
✨Locks moisture in, keeps allergens out
✨Balances skin flora
✨Strengthens coat + fades dark spots
[RRP: £50 - included in bundle for £40]
What You Save:
🛍️ Total value: £118
💸 Your price: £80
You save £38 and a whole lot of trial and error. 30 DAYS MONEY BACK GUARANTEE.
DermaRenew Skin & Coat Repair Serum for Cats & Dogs
This Lavender Skin Repair Serum is for: Dogs and cats with itchy coats, ears, neck, belly seeking itch relief or pets with skin barrier damage due to allergies.
Species: Cats & Dogs
Special Features:
An itchy, dry coat is something that no dog should have to put up with. Overuse of medicated shampoos, environmental conditions and many other aspects can dry out the coat, leaving your four-legged friend in a low mood and anxiety. Our calming lavender serum address these problems head-on and return the body to its natural equilibrium, here is how:
- RELIEF FROM ITCH & DRY PATCHES: The formula hydrates the skin and helps repair the skin barrier, reducing itch and dry patches. Science: Dry, itchy skin in pets is often due to transepidermal water loss (TeWL) and damaged skin barriers. Ingredients that provide hydration and restore lipid content help repair the barrier and retain moisture, reducing symptoms of dryness and itchiness.
- SHINY HEALTHY COATS: The serum nourishes the skin and hair follicles, promoting healthier and shinier fur. Science: Healthy skin produces healthy hair. Nutrients and oils in the serum penetrate the hair shaft, improving its texture and reducing hair fall. Proper skin hydration and nourishment are essential for maintaining a healthy coat.
- COMBATS ODOURS NATURALLY: The formula includes natural compounds that neutralise odours and support a healthy skin microbiome. Science: Odours in pets often result from an imbalance in the skin microbiome or bacterial growth. Natural oils and antimicrobial compounds in the serum help maintain a balanced microbiome, reducing odor-causing bacteria.
- BALANCED SKIN MICROBIOME: The serum contains prebiotic and antimicrobial properties that support a healthy skin microbiome. Science: A balanced skin microbiome is crucial for preventing infections and maintaining skin health. Ingredients that support beneficial bacteria while inhibiting
harmful microbes help maintain this balance, which is particularly
important for pets with sensitive or allergy-prone skin . - AROMATHERAPY BENEFITS: The formula includes essential oils known for their calming effects, providing aromatherapy benefits. Science: Aromatherapy uses essential oils to promote psychological and physical well-being. Studies show that certain essential oils can reduce stress and anxiety in animals, providing a calming effect that can improve their overall well-being.
- NATURAL FLEA & TICK REPELLANT: The serum includes natural compounds that repel ticks and fleas. Science: Many natural oils are known to have insect-repelling properties. For instance, studies have shown that certain oils can effectively repel ticks and fleas, offering a safer alternative to
chemical repellents. - REDUCTION OF TeWL (Trans-Epidermal Water Loss): The formula locks in moisture and strengthens the skin barrier, reducing water loss. Science: TeWL is the process of water evaporating through the skin, which can lead to dryness and irritation. Ingredients that form a protective barrier on the skin surface can significantly reduce TeWL, keeping the skin hydrated and healthy.
- VETERINARY DERMATOLOGY RESEARCH: The serum adheres to guidelines and incorporates ingredients recommended by veterinary dermatology. Science: Veterinary dermatology guidelines recommend using ingredients that restore the skin barrier and maintain hydration. Essential fatty acids (EFAs) and ceramides are critical components in repairing and maintaining the skin barrier, which re included in the formula to ensure its efficacy and safety.
- LIFE CHANGING FOR ALLERGY PRONE PETS: The formula provides essential nutrients that repair
and protect the skin, alleviating symptoms in allergy-prone pets. Science: Pets with allergies often have compromised skin barriers, making them susceptible to irritation and infections. Nutrients that restore the skin’s barrier function and reduce inflammation can provide significant relief, improving their quality of life .
The Science Of Skin Damage
Frequently Asked Questions
1. How does DermaRenew Serum actually work?
The skin barrier functions like a brick wall, with the bricks being skin cells and the mortar being the lipid layer that holds everything together. When the lipid barrier is damaged, the skin becomes vulnerable, and environmental irritants or allergens can easily penetrate, triggering immune responses. DermaRenew Serum is rich in Essential Fatty Acids (EFAs), ceramides, vitamins, and minerals that work synergistically to repair and strengthen the skin's natural barrier. These ingredients help restore the lipid layer, effectively "rebuilding" the mortar to lock in moisture, soothe irritation, and protect the skin from external triggers. The result is a healthier, more resilient barrier, keeping potential allergens at bay.
2. Can I use this serum alongside my pet’s current skin treatments?
Yes, DermaRenew Serum works well in combination with existing therapeutic treatments. It complements your pet’s skin care routine by supporting the repair of the skin barrier without interfering with other medications.
3. How often should I apply DermaRenew Serum to my pet’s skin?
The serum is very rich. We do not use bulking agents or fillers. For best results, apply the serum as needed, typically once or twice a week all over the coat paying particular attention to the armpit area, neck & back of the tail
4. Is this serum safe for pets with sensitive skin or allergies?
Yes, the serum is formulated with natural, gentle ingredients, making it suitable for pets with sensitive skin or those prone to allergic reactions.
5. Can this serum help with dry, flaky, or irritated skin?
Absolutely! DermaRenew Serum is specifically designed to hydrate, calm, and restore moisture to dry, flaky, or irritated skin, improving overall skin health and comfort.
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, within 24 hours on weekdays.
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Shipping Information
All parcels are dispatched through our reliable courier service, Royal Mail, with 48-hour tracked delivery.
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Customer Support
For any customer support inquiries, please email us at info@myfurbabies.co.uk or use our contact page for assistance. We're here to help!
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FAQ’s

Have questions about your pet's skincare or medication? Our expert veterinary pharmacists are here to help! Submit your queries, and we'll provide personalised, curated answers just for you & share this in our bulletins & blogs.
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