Pet skin is as thin as baby skin. This is a critical point. We know that shampoos for babies are banned from containing SLS (Sodium Lauryl Sulphate) for example, to prevent skin damage. Yet, many pet products contain SLS. This is not the only problem.
Second, pets lick their coats and paws often, this means that the chemicals contained in their grooming products end up in their system. The regulations are clear. The chemicals used in skin preparations are only permitted for topical use, and not to be ingested due to their long term toxicity.
Third, pet such as dogs and cats have a highly developed sense of smell. This sense of smell is important for their self identity. This means that the mango blueberry or baby powder fragrance is probably overpowering and overstimulating their senses causing mental anxiety. 8.8Mn dogs in the UK have been found to be showing signs of mental stress by the UK guide dogs survey in 2022.
Fourth, Human house dust mite accumulation is another major problem that can cause intense itching and skin irritation around the eyes, back of the tail, muzzle, paws and tails. It is important to halt their growth.
Chemical exposure from cleaning products, varied indoor temperatures (with the use of radiators or fans) can dry out the skin further.
If not stopped in time these symptoms develop into a chronic condition called atopic dermatitis resulting in lesions especially around the face and near the tail area. Once advanced, these skin conditions are hard to treat.
It is so painful watching your pet (cat or dog) desperately trying to stop the itch, the pain, scratching an open wound, and on so many meds (most likely causing more side effects).
Eventually, itching and paw licking develops into a habit similar to OCD in humans, in dogs it's called canine compulsive disorder.
It is a vicious cycle resulting in: negative impact on your own mental, emotional & physical well-being, multiple vet visits and high spend on medication and various products that we try out of desparation. Eventually, there comes a point where no much can be done to relieve the symptoms and, at this point the vet usually recommends putting our pets down.
We are changing this and are very happy to have you on board.